Book mockup of Subtext, both cover and interior pages.

MAD PROJECT: SUBTEXT

CONCEPTUAL DEVELOPMENT / TYPOGRAPHY / PRINT

Subtext is a storytelling publication that explores the hidden meaning behind people, places, and objects through interviews, essays, and photography.

To organize the structure, I started with a flat plan to map out content flow and page layout. This helped guide the rhythm of the publication and kept the sections cohesive.

Flatplan for Subtext layout and content flow
Index page of Subtext

The final layouts include a full index, section dividers for topics like people, places, and objects, and full spreads that bring together writing and visuals in a way that feels personal and intentional.

The design blends archival and modern editorial influences, using handwritten annotations and cinematic photography to create a journal-like, reflective tone.

Section page of Subtext
Main subject content page of Subtext

One feature includes an interview with my 11-year-old sister. Her simple but honest responses brought an innocent and developing perspective to the piece, paired with photos I’ve taken of her and notes she’s written over the years.

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