The toolkit establishes a cohesive visual identity system, featuring logo usage, typography, colour palette, and real-world applications. Both stacked and horizontal logo formats are included, along with defined clear space to ensure consistency and legibility across different platforms.

The primary colour palette — red, black, and white — was chosen for its bold, attention-grabbing contrast, while also reflecting the campaign’s serious and impactful message.

To bring the branding to life, I created a range of visual applications, including a t-shirt, poster, pins, a pamphlet, and stickers. These expressions show how the identity can function flexibly while maintaining a strong and unified voice.