The design process started with rough sketches, where I explored different forms. From these, I developed the main visual prototypes, experimenting with various colour palettes to capture the energy of the event.

I finalized two colour schemes, with yellow being the primary. Yellow, red, and blue on the black background reflect the neon lights and vibrant energy present throughout the event.

Primary colours are a common theme in the event’s artwork each year, therefore the bright colours reinforce the lively, creative atmosphere of Nuit Blanche.

The final poster features the primary yellow colour scheme, paired with the event’s tagline, “no sleep, just art.” This combination encapsulates the excitement and non-stop creativity of the event.

Additional visuals showcase the advertisements in various sizes and formats, including a peek at the secondary colour palette, offering a glimpse of the design's flexibility across different mediums.