DOS EQUIS® LAGER:
ARTISTS EDITION
CONCEPTUAL DEVELOPMENT / ILLUSTRATION
This project is a limited edition packaging redesign for Dos Equis, created as part of an Artist’s Series that celebrates Mexican art and culture. The concept features work inspired by contemporary Mexican artists, bringing their vibrant styles directly onto the bottles.
The goal was to modernize the iconic Dos Equis brand in a way that resonates with younger audiences, while still honouring its classic identity.
The process began with illustrations influenced by modern Mexican art, along with experimentation in colour palettes.
The final result includes two distinct yet cohesive bottle designs, representing the variety of artists that could be featured in the series. Each design stands on its own, while collectively reinforcing the spirit of cultural celebration.
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