
THE TYPE DIRECTORS
CLUB POSTER
CONCEPTUAL DEVELOPMENT / LAYOUT
This poster was designed for The Type Directors Club Ascenders 2024—the world’s premier portfolio-based competition dedicated to type. Assigned with the challenge to create a composition that features the section symbol (§) as its primary focal point, this piece explores dimensionality and texture using unconventional materials.



Soap was applied to a flat black surface, and the section symbol was drawn amidst the bubbles, introducing a tactile, organic quality. The high contrast of black and white emphasizes the form, while red accents, inspired by the iconic competition's branding, add a bold visual element.
Although the section sign remains a static focal point, the surrounding elements create a sense of movement. This interplay of texture, contrast, and colour transforms the traditionally rigid legal symbol into a dynamic and engaging visual experience.